ROSARITO BEACH, BAJA CALIFORNIA--- The seaside community of Rosarito Beach, just 18 miles south of the border from San Diego, is rolling out the red carpet for its approximately one-million-plus annual visitors.
New Mayor Hugo Torres in his on-going campaign to improve the community and make it more desirable for tourists, along with the Rosarito Beach Convention & Visitors Bureau, have implemented a new program: the city’s first Distinguished Visitor Card.
The VIP card will identify cardholders and entitle them to special discounts on everything from hotels and dining to shopping at local galleries, craft, leather, pottery, perfume and other merchants in the area who have chosen to participate.“We wanted to provide visitors who frequent Rosarito Beach something to let them know how special they are to us and how much we appreciate them coming here,” said Mayor Torres.
“It is designed to provide our visitors with a whole new world of special bargains on almost everything in Rosarito Beach, from all of the great shopping to soothing spa treatments and lobster dinners in Puerto Nuevo,” he said,In addition to providing discounts, the card also contains helpful information such as phone numbers and web links for Tourist Assistance plus other useful information when visiting Rosarito Beach.
The Distinguished Visitor Card is free and can be easily obtained at the Rosarito Beach Convention & Visitors Bureau, at participating merchants or by going to the website http://www.rosarito.org/vip and filling out a form.
The card will be mailed to the applicant’s home or place of business. The website contains a list of all of the participating merchants and will be updated as more merchants are added to the program. The card is honored wherever the city of Rosarito Beach logo is displayed.
The VIP card comes just in time for the summer season. The city is gearing up to implement the program which has not only received endorsement from the entire city government and mayor’s office but also the Baja California State Tourism Board.
This program is all part of the “new Rosarito” that Mayor Torres promised.“It is simply an extension of our Mexican culture, the ‘Mi casa, su casa’ mentality that promotes Old World hospitality and charm and makes Baja and especially Rosarito Beach a very special place to vacation and visit,” said Mayor Torres. Now, in addition to the spectacular sunsets, surfing, fishing, dining, and shopping, couples and families alike can save money with their Distinguished Visitor Card and enjoy an even more memorable experience.
For more information on the Rosarito Beach Distinguished Visitor Card, go to http://www.rosarito.org/vip
New Mayor Hugo Torres in his on-going campaign to improve the community and make it more desirable for tourists, along with the Rosarito Beach Convention & Visitors Bureau, have implemented a new program: the city’s first Distinguished Visitor Card.
The VIP card will identify cardholders and entitle them to special discounts on everything from hotels and dining to shopping at local galleries, craft, leather, pottery, perfume and other merchants in the area who have chosen to participate.“We wanted to provide visitors who frequent Rosarito Beach something to let them know how special they are to us and how much we appreciate them coming here,” said Mayor Torres.
“It is designed to provide our visitors with a whole new world of special bargains on almost everything in Rosarito Beach, from all of the great shopping to soothing spa treatments and lobster dinners in Puerto Nuevo,” he said,In addition to providing discounts, the card also contains helpful information such as phone numbers and web links for Tourist Assistance plus other useful information when visiting Rosarito Beach.
The Distinguished Visitor Card is free and can be easily obtained at the Rosarito Beach Convention & Visitors Bureau, at participating merchants or by going to the website http://www.rosarito.org/vip and filling out a form.
The card will be mailed to the applicant’s home or place of business. The website contains a list of all of the participating merchants and will be updated as more merchants are added to the program. The card is honored wherever the city of Rosarito Beach logo is displayed.
The VIP card comes just in time for the summer season. The city is gearing up to implement the program which has not only received endorsement from the entire city government and mayor’s office but also the Baja California State Tourism Board.
This program is all part of the “new Rosarito” that Mayor Torres promised.“It is simply an extension of our Mexican culture, the ‘Mi casa, su casa’ mentality that promotes Old World hospitality and charm and makes Baja and especially Rosarito Beach a very special place to vacation and visit,” said Mayor Torres. Now, in addition to the spectacular sunsets, surfing, fishing, dining, and shopping, couples and families alike can save money with their Distinguished Visitor Card and enjoy an even more memorable experience.
For more information on the Rosarito Beach Distinguished Visitor Card, go to http://www.rosarito.org/vip
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FOR IMMEDIATE RELEASE MARCH 11, 2008
More than 300 Rosarito Residents Volunteer For
New Tourist-Assistance Citizens’ Watch Program
ROSARITO BEACH, BAJA CALIFORNIA, MEXICO---More than 300 residents here have volunteered to provide citizens’ watch services for the more than one million people a year who visit this popular tourist city.
Members of the newly formed Citizen Council for Assistance to Tourists were sworn in at a March 4 ceremony at the Rosarito Beach Hotel. They included both Mexican-born and expatriate residents of the city, tourism officials and business people.
The city of 140,000 which is 30 miles south of San Diego includes about 14,000 expatriate residents.
The group was formed by the new city administration of Mayor Hugo Torres. Members will watch for and report any problems that might affect visitors in Rosarito’s tourist areas. The new mayor has made security for both residents and visitors the top priority of his administration.
About 325 people have joined the group so far. Torres said at the ceremony that the huge response is indicative of the how highly people in the city value visitors. “This shows how much people care,” Torres said.
Identification cards also were issued to members of the group. Anyone wanting to join should contact Marco Nuno at marco@rosarito.org. He works from the city’s Tourist Assistance Office.
Formation of the group comes in the same month that Rosarito will start a special tourist police force to patrol areas frequented by city visitors. The force is both to provide additional security and prevent any police extortion of visitors.
“As the Mexican government cracks down on drug cartels, there have been a few highly publicized incidents of violence between authorities and organized crime in Baja,” Torres “Some people in U.S. have asked if it safe to visit.”
“In reality, we have had very few crimes targeting our visitors, but we believe that any is too many,” Torres said. “There also is the perception of crime being greater than the reality, and we must deal with that as well. Our visitors must feel comfortable.”
“Federal, state and local police patrols have been increased throughout northern Baja. We want people to know that we are doing everything possible to make our visitors feel secure and comfortable when they come here.”
Rosarito also has created a 24-hour-a-day ombudsman office to assist any visitor involved in an accident or crime. Ricardo Moreno, an attorney, heads that office. He can be reached at 661-612- 5071 (office), 664-261-5984, 152*159230*1 (Nextel) or ccspm_rosarito@yahoo.com.mx.
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